"Once a group reaches a certain size, each participant starts to feel anonymous again, and the person they’re following — who once seemed proximal, like a friend — now seems larger than life and remote. “They feel they can’t possibly be the person who’s going to make the useful contribution,” Evans says. So the conversation stops." […]
"The 25:5 rule states that at least 25 percent of demand is for 5 percent of tasks; that 5 percent of content is read by 25 percent of people. The 25:5 rule is a type of distillation of the 80:20. Viewed in graphical form it creates a Long Neck." […]
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