Crunchgear reports Canon is releasing the Powershot E1, a camera for women. It comes in ‘vanilla white’, ‘aqua blue’ and ‘cotton pink’ (i.e. baby colours), and has fewer ‘unnecessary’ buttons… ’cause the little lady gets confused easily, yes?

The company created the E1 using ‘relaxation, positive feelings and friendliness as the main guidelines for the design of the camera’. It’s ‘soft’ and ’rounded’. Like a tampon.

There’s a thought. Stick it up your own hole, Canon.